Here’s another reason to be sad you don’t live in Japan: Apparently Coke (Coca-Cola, if you must) is launching what’s basically a boozy soda in the country later this year, marking the first time in the company’s 132-year history that it’ll be offering an alcoholic drink.
Garduño added that “this is unique in our history,” and that “Coca-Cola has always focused entirely on non-alcoholic beverages, and this is a modest experiment for a specific slice of our market.”
Coca-Cola is selling a new kind of drink with alcohol. Only in Japan.
You know what that means. pic.twitter.com/YxyGD15FTN
— lucy (@dabbingherron) March 8, 2018
That Chu-Hi category Garduño is referencing is dedicated to sodas that have a relatively low ABV of somewhere in the neighborhood of 3-9%, although an 18-proof can of soda actually sounds like it could do some damage if you’re not paying attention to your imbibe rate.
Well hell, no reason to travel to japan. I can make an alcoholic beverage with coke right in my kitchen.
— Chris G (@Chrisg19722015) March 8, 2018
It’s hard to say at this point even roughly what the flavor of the boozy Coke will taste like, although existing Chu-Hi drinks use either a distilled-grain booze known as shōchū (made from various grains including rice, barley etc.) or vodka, combined with carbonated water. Various fruit flavorings, such as apple, peach, grapefruit, orange, etc. are also often added.
Coca-Cola: It’s been over 100 years since we removed cocaine from our drink, and though we still use spent coca leaves in our secret formula we are proud to serve a beverage free of any addictive substance.
Coca-Cola Japan: Yeeeeeah, about that.
— Penguin Boy (@spillingminds) March 8, 2018
In terms of whether or not we’ll get a chance to taste the drunk feeling outside of Japan, Garduño said that “I don’t think people around the world should expect to see this kind of thing from Coca-Cola. While many markets are becoming more like Japan, I think the culture here is still very unique and special, so many products that are born here will stay here.” For sure, Garduño; Japan is indeed unique.
Featured image: Flickr / DocChewbacca
All GIFS: Via Giphy