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Before jumping into what this gorgeous Classic Negroni cocktail recipe is all about, here are some other classic gin mixed drink recipes you’ll love: the Classic Gin Martini, the Tom Collins, the Singapore Sling, the Gimlet and the French 75. Now, according to the Negroni’s Wikipedia page, this classic Italian cocktail recipe comes from unknown origins, although “the most widely reported account is that it was first mixed in Florence, Italy, in 1919, at [the] Caffè Casoni….” According to the most popular origin story of the Negroni, the Italian Count Camillo Negroni facilitated the making of the drink when he asked the bartender at Caffè Casoni, Fosco Scarselli, to strengthen his favorite cocktail, the Americano, by adding gin instead of soda water to the recipe. Scarselli also reportedly added an orange garnish instead of the typical lemon garnish used for the Americano mixed drink. In terms of where the drink’s at in modern times, Condé Nast Traveler notes that the Classic Negroni is currently “a zeitgeist-defining cocktail that’s as beloved as it is ubiquitous.” Condé Nast Traveler says that the Negroni didn’t really catch on during the ’90s cocktail renaissance, but has gained ground as a popular drink over the last decade. Part of the reason for the drink’s resurgence in popularity is, again, according Condé Nast, the fact that “in the Instagram era, the Negroni is a star, [with] its cheery pop of red livening any social media feed .” So there you go: if you’re looking for a gorgeous gin mixed drink that’ll look good on social media, you need to check out the Negroni.